Marketing News

SC Johnson Preserves the Amazon

Author Image

By: TOM BRANNA

Editor

SC Johnson has launched an acre-for-acre match challenge to help protect the Amazon rainforest. For every acre protected through Conservation International (CI), the company will double donations, for a total of 10,000 acres. The acre challenge is part of SC Johnson’s partnership with CI to support the virtual reality film “Under the Canopy,” which highlights why people need Amazonia to thrive, from its role as the world’s largest watershed to the fact that its trees absorb carbon and regulate c...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters